August 19, 2022
Creator Economy: Owning Your Influence, Without Restrictions
Thought Leader: Mary Grace Scully

The creator economy is booming. Currently estimated to be a little over $100 billion dollars, more than 50 million people worldwide consider themselves to be creators. Yet, creators, particularly ones looking to grow their platforms, lack optionality, stability and transparency when it comes to monetizing their content. Current reward programs don’t often fulfill their needs either. They are cumbersome to manage, can be highly restrictive in product selection, and have strict targets that need to be met in order to keep up.  It begs the question: Do creators truly own their influence or are they owned by their monetization platform of choice? Mary Grace Scully, Head of nate Creator Program, and a fashion & lifestyle micro-creator herself, sheds some light on how nate serves to flip that narrative on its head.