Role

Director, Growth Marketing

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about the role

Your team will own the paid marketing channels vertical end-to-end - from creating the strategy, overseeing asset creation, launching the campaigns, managing the platforms and reporting insights - as well as email and notification conversion marketing, You are a leader who doesn’t shy away from a challenge, and constantly strives for improvement across everything you do. You are eager to learn, willing to up your sleeves, a team player, and someone who is excited about hiring and upscaling new talent.

what you'll be doing:

  • Manage and help grow a best-in-class team of performance marketers and conversion marketers, hiring, optimizing organizational structure and providing strategic coaching
  • Responsible for ambitious vision and goal planning for growth targets, across acquisition, CAC and key in-app actions.
  • Assess performance of current paid media efforts (ex., Facebook Ads, Google Ads, Tik Tok Ads.)
  • Work cross-functionally with design, brand/consumer/creator marketing and business intelligence to cascade marketing objectives, adjust the budget, improve performance, media-mix and evolve creative messaging.
  • Develop & execute experimentation plans and testing framework that evolve our bidding, copy, messaging and targeting strategies, particularly experimenting around different feature propositions and sub-consumer groups.
  • Push the boundaries of what we do and evaluate new channel opportunities.


about you

  • BA, BS and/or MA, MS in marketing, business, communications, advertising, brand management, english or journalism
  • 7+ years of experience, with at least 3 years dedicated to performance/paid media.
  • Experience in high growth stage companies, preferably in the tech or fintech spaces.
  • Based in NY or willing to relocate, this is an in-person opportunity in our NYC office
  • Proven experience managing direct reports and hiring.
  • Strong knowledge of ad platforms (Facebook Ads, Google Ads, Tik Tok Ads.) and able to set up campaigns, manage insights and adjust based on performance.
  • Obsessed with being consumer first - understanding user behavior, pop culture, and trends.
  • Experience running result-driven marketing campaigns.
  • You’re a leader who isn’t afraid to roll with crazy ideas. We’re not cookie cutter people ;) Quick to learn and adapt to overcome challenges. We move fast and change fast.
  • Enjoys working in an environment with a lively, engaged and passionate team culture.

perks

  • Work title freedom
  • Fully paid health benefits
  • Personal growth Fridays
  • Massage therapy sessions
  • Group guided meditations
  • Team building trips
  • Fully loaded kitchen with coffee, tea, fruit and snacks
  • Biweekly team socials
  • Unlimited time off

let's do this.

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