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The Event

the gift hunt

NYC's Event of the Year

a day when new yorkers explored their favorite city with friends and got gifted along the way

nate’s love
letter to nyc
New Yorkers deserved to celebrate their city reopening. The Gift Hunt was a new way to experience the city by traveling through 4 staple neighborhoods - powered by nate’s universal shopping features.
the lower
east side
New York’s Lower East Side is lively and bustling, with places like the Coleman Playground and The Ground right beneath the Manhattan bridge. It only made sense to begin the Gift Hunt here, on the roof of The Ground at the entrance of Manhattan. Participants checked in, got their nate swag bag and began their hunt.
The first challenge was finding 8 hidden QR codes on the roof of the Ground, scan them all, and save each product to their nate app.
following the map
Participants followed a route littered with posters, stickers, sidewalk chalk and of course, gifts! Gifts were disguised as QR codes for participants to claim via their nate app along the route.
Tucked away on Doyers Street in Chinatown was the second location. Outside of Nom Wah Tea Parlor - New York's oldest dim sum restaurant - participants were greeted by nate team members who instructed them to create a list and share it with their friends.

On their way to the next location, they received a fortune cookie with another yummy gift inside.
After enjoying their treat, participants headed to an iconic SoHo loft, where a blank wall waited for participants to write their own love letter to NYC on.
Everyone was able to spread smiles by using nate’s universal gifting feature to send a friend a gift.

a party in
The Gift Hunt finished at Don Hills, a nightlife mecca where they were given their final gift - a butter envelope with 3 gifts from the official partners, ManiMe, 305 Fitness, and Public - by drag queens ready to celebrate.